Privacy For Apple’s 1 Billion Customers

Thanks to Facebook and false information, Google and security flaws, privacy and security have become dominant topics of discussion this year and Apple has imposed a somewhat legitimate position as a defender of human rights. Wil Gomez explained exactly what was happening at Apple:

Apple speaks but does not work

Discussions are cheap. Action has more weight than words. Apple's leaders talk about protecting privacy, but remain in the same mindset as Google, the world's worst privacy offender.

Cook may not be right about protecting privacy, but he does not. Again. Last week, I wrote about Cook's statement that privacy is an important human right. He warned against the industrial data complex (think Google, Facebook, Amazon, etc.) and how dangerous it became.

If Apple is such a defender of the privacy of customers, why? does the company take money from Google to allow the search engine giant to infiltrate the Apple customer base of about a billion? Apple claims to have about 100 million Mac users. Add to that a few hundred million iPad users and several hundred million additional customers for the iPhone, which may represent more than a billion customers.

What does Apple do for the privacy of customers?

Managing passwords. Two-factor authentication options for passwords. Safari has built-in protections to limit – but not block – advertisers and followers. Apple's new MacBook Air and MacBook Pro Series T2 chips help secure each device. Authorities or hackers fail to penetrate iPhones. Even text messages are encrypted end-to-end.

That is not enough. What can Apple do from one to the other?

First, get rid of Google. Yes, the choice is important. If I want to use Google, I should have the option. It's the same for ad blockers and Apple does it in Safari for MacOS and iOS. This is not enough. Apple could afford to buy DuckDuckGo and have a search engine offering better privacy options than Google.

Second, Apple could install a simple parameter that would prevent third-party tracking and application tracking – I think Snitch -like. Click on the setting and nobody will follow you because apps will not be able to call home.

Finally, if Apple really wants the privacy of customers, a virtual private network (VPN) based on an iCloud account is essential. Yes, it should have a price, but it should be sponsored by Apple and absolutely clean, sterile and devoid of tracking for customers willing to pay.

Apple speaks, but does not work. . However.

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